We are launching next week at the Launch Festival, and we are hoping to attract some media and investor interests. But there are 40 other startups launching at the same time, so it is not a guarantee that we will be top of the pact. I wonder if anybody has participated in Launch Festival or other launch events (e.g., TechCrunch Disrupt or incubators' demo days), and can share some tips on how to maximize the exposure?
We received a list of reporters who are participating. So we are planning to hit a small group of them with a personalized email pitch, along with a PR announcement, as soon as we go on stage to present (that is when our media embargo ends). But other than that, we do not quite have a plan.
Should we actively seek out these reporters at the conference? I do not want to appear too pushy or desperate. If we offer their readers freebies, would it increase our chance of getting coverage? Does it still make sense to send a PR announcement to PRWeb? Any other tips you could all share?
Many thanks for your insights.