Mobile · Marketing

Tips to survive the Coming Google Mopocalypse?

William Liberman CEO of BookTracks

April 8th, 2015

In about 2 weeks, Google plans to make a major change to the algorithm for its’ mobile search, giving mobile-friendly websites a higher position in search rankings. Which means that websites that are not designed “with mobile in mind” will take a hit and websites that are responsively design will begin to rise in search results. In between now and April 21, wondering if folks can give some suggestions on best to improve mobile friendly performance or what else is behind this scenes with this change to survive this Google Mopocalypse?

Eric Rosenberg FinTech CEO - Self-Employed Freelance Finance Writer

April 8th, 2015

I build WordPress websites for clients (and myself) and always include mobile responsive features through media queries (a way to change the page layout via CSS). Any existing webpage with a modern design can have media queries built in fairly quickly by an experience web designer/developer. With a huge jump in website views from mobile devices, this has been a no brainer for a long time, and the change in Google rankings is a long time coming.

Jake Carlson Software Development Manager at Oracle

April 8th, 2015

I'm curious how Google is doing this. If it is just checking for whether a site is responsive or not, that is a really bad idea. Many sites opt for a mobile version over responsive for perfectly valid reasons.

Butch Flarida SEO Lead, Incredible Marketing / Owner, LIMA SEO

April 9th, 2015

Having a "responsive" site is not enough. I have many clients with sites that are responsive but are not passing the test parameters.

The first thing you need to do is to find out what Google thinks of your site in terms of mobile-friendliness right now. There are two parts to this. You can test your home page (or any page) using this Google Mobile Friendly Test site:

You also need to hook your site up through Google Webmaster Tools - GWT will give you a breakdown for all pages on the site, not just your home page. It is important that you get a clean bill of health across all the pages on the site, not just the Home Page.

For WordPress sites that are failing badly, you can implement WP Touch and create a mobile friendly site which will still utilize the same URL and content from the main site. Otherwise, your main site can usually be "tweaked" to pass the test.

Non-WP formats are much trickier. In many cases, it is going to require a site rebuild. You can utilize an mobile site but this becomes cumbersome as you have to update 2 sites now every time you want to add/change content. 

Hope this is helpful.

Benjamin Burns Director of Customer Acquisition & Email at Manta

April 8th, 2015

I would spend time with your dev team on making sure your AT LEAST in the green on all speed and UA metrics via Google Mobile Test. This is essential and allows you to pin point your possible issues. 

Pedro II Recruiter/Minister/Unifier

April 8th, 2015

What platform is your website on. There are platforms that already come with mobile optimization. My friend, Arik Brooks, created So Simple CMS, where all of there sites are mobile optimized. You could easily have your site transferred to such a platform. The site is I could also connect you with him on LinkedIn.

William Liberman CEO of BookTracks

April 8th, 2015

Hey guys, thanks for the suggestions, I was wondering for non WordPress website, say if we have some mobile-unfriendly pages left but most are now mobile-friendly, will the bad page hurt our Google results overall, or only specifically hurt those bad pages?

Eric Rosenberg FinTech CEO - Self-Employed Freelance Finance Writer

April 8th, 2015

If you use the Google PageSpeed test tool, it shows both a desktop and mobile score. I would gander that you can use that as a starting point to see what it thinks of your site.

Joanan Hernandez CEO & Founder at Mollejuo

April 10th, 2015


Google has a whole site devoted to it, which includes a test to see if the site passes or not. The site also includes documentation on how to proceed in case it isn't mobile friendly. It can't be more straightforward.


Edit: Butch beat me on the info. :-)