Everyone knows that lead generation is the main object of any business, especially in IT.
We always need have a potential client whom we may sell our product.
But there are many-many-many different tools to do it - generate leads.
And which is the best one? Which of that large massive of programs and apps are really useful for you?
Share your experience.
Good data is always an important foundation to any lead gen activity. We developed Upstream (www.stayupstream.com) to help us and other companies easily build data lists for their Target Addressable Market. This provides up to date contact details for decision makers across marketing, digital and IT. We have also put together the following guide for 10 other must have tools - http://promo.stayupstream.com/10-tools-for-biz-dev-1/
Jody hit on this just briefly, but the very first question you must ask is "what is my target market?"
It is impossible to tell you what works best for lead gen without know who you are targeting and exactly what you are trying to sell/teach them.
As different platforms not only have different audiences, but they also are utilized in different ways. For example LinkedIn can be a great resource if your audiences are business professionals, but you also have to consider that they are on LinkedIn to talk and learn about business, so lifestyle info/products would not be appropriate to pitch on that platform.
I'd suggest you to try out our b2b lead generation tool Leady.com. A short simple tracking code you or your developers put on your website will capture: businesses as well as individual visitors visiting your website.
Leady.com enrich the IP with following data:
You will know from where your business visitors came to your website and what actions they took on your website. Leady.com report:
What makes Leady.com outstanding tool is the ability to track behavior of individuals (newsletter recipients, anyone who filled in a web form on your website as well as app users).
Companies use Leady.com for its reliable data, neat UI and great UX.