IT · Lead generation

Tools for lead generation

Liudmyla Kovalchuk Software Development | IT outsourcing | IT outstaffing | Web | Mobile | E-commerce

Last updated on February 25th, 2017

Everyone knows that lead generation is the main object of any business, especially in IT.

We always need have a potential client whom we may sell our product.

But there are many-many-many different tools to do it - generate leads.

And which is the best one? Which of that large massive of programs and apps are really useful for you?

Share your experience.


Jody Osman Managing Director at Upfront Business Development

February 25th, 2017

Good data is always an important foundation to any lead gen activity. We developed Upstream (www.stayupstream.com) to help us and other companies easily build data lists for their Target Addressable Market. This provides up to date contact details for decision makers across marketing, digital and IT. We have also put together the following guide for 10 other must have tools - http://promo.stayupstream.com/10-tools-for-biz-dev-1/

Jenna Waites Helping Business Owners Streamline Processes so You can Make More and Work Less!

March 13th, 2017

Jody hit on this just briefly, but the very first question you must ask is "what is my target market?"


It is impossible to tell you what works best for lead gen without know who you are targeting and exactly what you are trying to sell/teach them.


As different platforms not only have different audiences, but they also are utilized in different ways. For example LinkedIn can be a great resource if your audiences are business professionals, but you also have to consider that they are on LinkedIn to talk and learn about business, so lifestyle info/products would not be appropriate to pitch on that platform.


Good luck!

Jani Vass Business Development Manager for Leady.com

December 15th, 2017

I'd suggest you to try out our b2b lead generation tool Leady.com. A short simple tracking code you or your developers put on your website will capture: businesses as well as individual visitors visiting your website.


Leady.com enrich the IP with following data:

  • Address
  • Contact details
  • Company info
  • Revenue
  • Number of employees
  • Contacts to key decision representatives

You will know from where your business visitors came to your website and what actions they took on your website. Leady.com report:

  • Referrer URL
  • On site behavior
  • Time spent on page

What makes Leady.com outstanding tool is the ability to track behavior of individuals (newsletter recipients, anyone who filled in a web form on your website as well as app users).


Companies use Leady.com for its reliable data, neat UI and great UX.