It's great to hear so many different opinions on the subject of company culture. As the founder of
TalentRocket, a company culture hiring platform for startups and scale-ups it's great validation that we're in a market that people seem to care about.
Before I get into it, having 'fairly unique' culture is impossible (not to mention grammatically frustrating). ;)
All companies have a unique culture and the tangible benefits of hiring people that align with your culture are well documented. Amongst other benefits, companies that invest in culture and workplace happiness show:
43% more productivity (Hay Group)
37% more sales (Shawn Achor)
51% less turnover (Gallup)
800% more innovation (HBR)
So it's a pretty big deal to get it right.
Plus there's nothing worse than sitting down to interview and after 10 seconds knowing that there's no way this is going to work out (cue painfully polite and awkward next 30 minutes)
*Shameless plug alert*
TalentRocket markets your company culture and jobs to a talent pool of candidates. We are a curated list of companies with great cultures and help companies build a talent pool of culture fans to hire from saving time and money in the hiring process. You can see the skills and experiences of candidates alongside data on how accurately they match your team/company culture (we're about 2 weeks off launching this last feature). Our aim is to eliminate unconscious bias in the candidate selection process and encourage companies to embrace a diversity of backgrounds, ages, races and ideas, but not of values.
We give companies data on whether that person will thrive in the "unique" team environments they have created. So get in touch if you'd like to know more Randar. :)