Social Media · Tools

Tools to optimize time spent on social media?

Valerie Lanard Senior Software Engineering Manager at Salesforce

May 28th, 2015

Managing social media has become A LOT of work, not to mention constantly disrupting other focus. Are premium tools and services for managing social media worth the price?  I ran across SproutSocial today and it got me wondering. Have you tried this or similar tools? What's your experience?

Between balancing brand-fronts on 5+ social media sites, cross-posting content, and trying to be as responsive as possible across so many mediums, this has become a huge time suck, and it always feels like I'm playing catch-up. Is there a better way? I already use Buffer (and could use Hootsuite) for cross-posting, but everything else is largely manual on each platform. 

John Dunlea

May 28th, 2015

Hi Dave,

This sounds like a great tool. I too have the same issues as Valerie in relation to time spent trying to keep track of social media and maintain constant updates for it. I am definitely interested in what you have to offer. Should I sent you my information?

Dave Kerpen Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

June 2nd, 2015

Hey all - got lots of requests - so made it easy - anyone who wants our VIP free for life - (normally $20/month) can sign up at http://likeablefriends.com - all i ask is that you help spread the word! Thanks!

Dave Kerpen Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

May 28th, 2015

Check out our free tool Valerie, Likeable Hub. It's purpose is to save you time! Http://LikeableHub.com Would love your feedback. Dave

Francesco Regini Top revenue producer with proven track record

May 28th, 2015

Hi Dave,
May I also take you up on your offer?
Thank you very much. 
Francesco

Dave Kerpen Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

May 28th, 2015

Sure John

Valerie Lanard Senior Software Engineering Manager at Salesforce

May 28th, 2015

Dave, thank you for the link although free trial != free... ?

Of course, I am looking for feedback on the efficacy of such tools to justify adding more to my busy plate. :-)


Gregg Anderson Business Owner & President at Brand Management Labs

May 29th, 2015

Understand that social media (SM) is only one of many components associated with and effective inbound marketing program.  Three key issues are associated with SM, 1) Which SM platform (s) connects with your customers, 2) Your time, and 3)Value/ROI.  How much time are you spending on SM and how does that compare to your hourly compensation, (3hrs @ $50/hr = $150). ROI is most important.  Can you outsource SM and spend your time more effectively on sales, customer relations or operations. 

For B2B, SM is a key reputation management tool that will support direct sells efforts. For B2C, SM can actually be a lead generator to connect with prospects and customers. In both cases a strong website platform can significantly improve your SM effectiveness.  

Outsourcing has it’s privilege.  Avoid these operating overhead costs by working with companies like us!

 ·         Search Engine Marketing Specialist - $40,000-$60,000/yr, ($3,333 - $5,000/mo) + benefits

·         Social Media Specialist - $20,000-$40,000/yr, ($1,667  - 3,333/mo)  + benefits

·         Marketing Coordinator - $40,000-$60,000/yr, ($3,333 - $5,000/mo) + benefits

·         Director of Marketing - $60,000/yr, ($5,000/mo) + benefits

·         Basic licenses & tools - $10,000-$20,000 per year

·         Conferences & training - $1000-$5000 per year

Dave Kerpen Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

May 28th, 2015

Of course, sorry about that. Send me your email address you sign up for to dave@likeable.com and I'll make sure you have free access for life, Valerie. (Or anyone else reading this - just mention FD please)