Brand Strategy

Anonymous

April 5th, 2016

So currently I am solo founder and am in a bit of a dilemma. I see lots of quality products fail in the long run because the big fish companies eat... More

Read 13 answers

Ulli Appelbaum Strategist, Problem-solver, Contrarian

May 25th, 2016

Brand storytelling is all the rage in the marketing and communication world. Brand stories are perceived as a very effective mean... More

Read 6 answers

Ken Valledy CEO & Co-founder: T2B (Tech2Brand)

June 1st, 2015

Should start-ups offer a free trial of their tech to brands? Does this strategy work in the long run? Do brands need to have 'skin in the game' from... More

Read 7 answers

Lysle Wickersham Business builder driving growth, revenue and relevance. Brand strategist, management/strategic consultant.

March 2nd, 2017

In my recent work with several early-stage companies, I’ve seen the dangers of Minimum Viable Product thinking and the focus on just “getting... More

Read 13 answers

Chris Gorges Partner, Strategy at Rocketure

June 30th, 2015

I've seen research on how much companies should dedicate to marketing as a whole as a % of revenue or of funds raised and/or... More

Read 6 answers

Linda Rawson Founder and CEO at DynaGrace Enterprises | Author

October 5th, 2016

I am a serial entrepreneur and I developed a brand.  For awhile, I have done minimal work under that brand.  However, it wasn't as successful as I... More

Read 7 answers

Mike Whitfield Sr. Software Engineer, EPAM, Google

October 8th, 2016

In Halt and Catch Fire S2E9, tech conference goers gather around quietly in a room in what might look like a seance.  At the middle of this circle... More

Read 7 answers

Ioannis MSc IT professional

October 9th, 2016

How does your team address this through design and strategy?

Marion de Riedmatten Brand manager

March 22nd, 2017

We already have a product but we are working on mobile app version

Read 2 answers

Anthony D'Amato Looking to create and inspire

Last updated on March 9th, 2017

I have several ideas I am wrestling with, and I think a couple of them have licensing potential. Licensing a product to one or more big manufacturers... More