Brand Strategy

Anonymous

April 5th, 2016

So currently I am solo founder and am in a bit of a dilemma. I see lots of quality products fail in the long run because the big fish companies eat... More

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Ulli Appelbaum Strategist, Problem-solver, Contrarian

May 25th, 2016

Brand storytelling is all the rage in the marketing and communication world. Brand stories are perceived as a very effective mean... More

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Ken Valledy CEO & Co-founder: T2B (Tech2Brand)

June 1st, 2015

Should start-ups offer a free trial of their tech to brands? Does this strategy work in the long run? Do brands need to have 'skin in the game' from... More

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Lysle Wickersham Business builder driving growth, revenue and relevance. Brand strategist, management/strategic consultant.

March 2nd, 2017

In my recent work with several early-stage companies, I’ve seen the dangers of Minimum Viable Product thinking and the focus on just “getting... More

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Chris Gorges Managing Director, Infinia Group // Founder, Biddlist

June 30th, 2015

I've seen research on how much companies should dedicate to marketing as a whole as a % of revenue or of funds raised and/or... More

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Loy Machedo Tattooed Brand Strategist, Face Of Coca-Cola's Viral Ad, Controversial Communicator, TED Speaker

June 1st, 2017

The future of business is online - both the internet and social media. And those who know how to leverage the power of being online - make money.... More

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Linda Rawson Founder and CEO at DynaGrace Enterprises | Author

October 5th, 2016

I am a serial entrepreneur and I developed a brand.  For awhile, I have done minimal work under that brand.  However, it wasn't as successful as I... More

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Mike Whitfield Sr. Software Engineer, EPAM, Google

October 8th, 2016

In Halt and Catch Fire S2E9, tech conference goers gather around quietly in a room in what might look like a seance.  At the middle of this circle... More

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Mekan Bashimov Cofounder

January 10th, 2018

You always want to impress your first users with crisp design, unique logo and overall corporate theme. Most of the time you will be lucky to have... More

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Ioannis MSc IT professional

October 9th, 2016

How does your team address this through design and strategy?