Brand Strategy

Anonymous

April 5th, 2016

So currently I am solo founder and am in a bit of a dilemma. I see lots of quality products fail in the long run because the big fish companies eat... More

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Ulli Appelbaum Strategist, Problem-solver, Contrarian

May 25th, 2016

Brand storytelling is all the rage in the marketing and communication world. Brand stories are perceived as a very effective mean... More

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Ken Valledy CEO & Co-founder: T2B (Tech2Brand)

June 1st, 2015

Should start-ups offer a free trial of their tech to brands? Does this strategy work in the long run? Do brands need to have 'skin in the game' from... More

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Chris Gorges Partner, Strategy at Rocketure

June 30th, 2015

I've seen research on how much companies should dedicate to marketing as a whole as a % of revenue or of funds raised and/or... More

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Linda Rawson Founder and CEO at DynaGrace Enterprises | Author

October 5th, 2016

I am a serial entrepreneur and I developed a brand.  For awhile, I have done minimal work under that brand.  However, it wasn't as successful as I... More

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Mike Whitfield Sr. Software Engineer, EPAM, Google

October 8th, 2016

In Halt and Catch Fire S2E9, tech conference goers gather around quietly in a room in what might look like a seance.  At the middle of this circle... More

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Ioannis MSc IT professional

October 9th, 2016

How does your team address this through design and strategy?