Customer acquisition cost

Chris Heuer Futurist, serial entrepreneur and change agent

June 6th, 2014

Running through my numbers in my financial model, we have planned for a lower marketing spend due to the highly viral nature... More

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Michael Brill Technology startup exec focused on AI-driven products

December 5th, 2014

I'm working on a pitch deck and I'm trying to explain the unit economics and am kind of stuck on explaining customer acquisition... More

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Jonathan Heyne Co-founder & CEO at Mentive

April 15th, 2015

We're building an online educational marketplace, and are having hard time understanding what our CAC is going to look like. We ran a pilot course... More

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September 30th, 2016

In the process of figuring out the marketing plan for a SaaS business. To do a good job I need to nail it on the customer acquisition cost. How did... More

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Dean Mokhtar Co-founder/CEO of Stonehenge QA Egypt

June 11th, 2018

1/ C-Level 2/ Director 3/ Mid-Management Would the price change according to if they're SMB, Corporate, or Fortune 500? What would the dollar value... More

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Jim Flannery Founder of Open Source High

June 3rd, 2016

Anyone know how much it costs these companies to acquire a customer?For manufacturer's, I'm thinking companies like Nikon, Canon, Shure, Rode, GoPro,... More

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Jim Flannery Founder of Open Source High

June 1st, 2016

I'm looking to find out how much Universities spend to attract students to their schools.  Any stats would be great. And if you can break it down... More

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Richard Pridham Investor, President & CEO at Retina Labs

March 7th, 2017

When estimating your total marketing spend, is it a good idea to use a Customer Acquisition Cost (CAC) variable in your projections? Let's say you... More

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Sneha Kumar testing

March 21st, 2017

We’re a seed-stage startup and we have spent ~$10,000 on marketing in the last 18 months or so. We’re beginning to have discussions about... More

Grant Fuellenbach Cofounder, Data Analyst; Sales Hacker

April 11th, 2017

As a potential source for lead generation, customer retention, and overall company culture; what are some of your favorite sources to purchase swag... More