Marketing Strategy

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The biggest marketing mistake made by startups

Peter Bray CEO at Bray & Co

March 1st, 2016

Time and again, I see startups create really, really bad marketing. I say this as someone that used to run big agencies and now works with a lot of... More

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A CMO's 100-day plan/framework for a SaaS startup?

Deborah Baron Chief Strategy Officer at Align Matters

March 1st, 2016

We are a SaaS analytics business, have a handful of B2B customers and will investigate self-service subscription products. I'm... More

Read 42 answers

Can someone please share a "what are all the components of marketing" infographic?

Julie Trell Consultant: Corporate Philanthropy, Enterprising Educator, Creative THNKr, Door Opener, Light Bulb Turner-On

March 7th, 2016

As I'm building a marketing plan for a startup, I'm looking for a simple graphic or info-graphic that highlights (and even defines)... More

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What are your recommendations on Digital Marketing when starting a first company?

Eduardo Fonseca Cloud Provider | Azure & Unity 3d Developer | Senior .NET Software Engineer | MCTS

January 29th, 2016

When you are starting building your first company and digital presence what do you recommend regarding content generation... More

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When is the right time/stage to hire a PR firm?

Lucas Jaz

April 8th, 2016

I generally don't believe in PR firms adding value and especially so early on. But a company I'm advising has raised $10M total and they are contemplating... More

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How would you allocate your SaaS marketing budget?

Simon Chatfield Owner at The Chatfield Group

February 9th, 2016

We're launching a new SaaS B2B software company and working through the best budget allocation and strategy. With an initial budget around $30-50K,... More

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Do people really understand the value of a value proposition?

Nigel Dessau Chief Marketing Officer at Wellsmith, LLC

February 11th, 2016

In working with start-ups and new business, I have noticed that no one is really helping them understand the value of a value proposition. This is... More

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Our startup just spent $20K to attend a trade show. How do we acquire leads?

Lisa Falcone Rock Star Marketer available for company poised for growth

July 20th, 2015

Our startup just spend 20K to attend a trade show / conference this year, and as a marketer, I am looking for exciting and new... More

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How can someone become an entrepreneur w/ no money and a commitment to work for his family?

syed shadab Bhilai Engineering Corporation Limited, Bhilai (Entrepreneur by Nature)

May 12th, 2016

how can a person be an entrepreneur when he doesnt have money to start his business, have to work for his family but have great... More

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What is your favorite all in one digital marketing software data tracking software for B2C?

Dr. Geoff DePaula visionary, integrative medicine doc, disruptor

May 25th, 2016

IF you were going to pick what is the best way to track KPIs (Key performance indicators) for a B2C marketing/Ad/PR/email/video... More

Read 18 answers