Marketing Strategy

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Why pay sales team prior to results?

Sumeet Jadhav Founder @ Code Factree

Last updated on September 22nd, 2017

Finding a proper Sales COmapny is very important for any company, but the thing that troubles me is they asked me to pay a huge amount at start to... More

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swapping expertise to move startups forward

John Zhu Can help MVP development in exchange of sales expertise

September 13th, 2017

I would like solicit opinions/experience from entrepreneurs about swapping services as a way of acquiring expertise in order to move your startup... More

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CTO is not the be all and end all of startups

Steve Procter Tech entrepreneur seeks cybersecurity startup team

August 23rd, 2017

I sometimes wonder why this website is not called CTO-foundersLab. The total obsession with "how do I find a CTO", etc, etc is very lopsided. Now... More

How to sell a platform that makes developers 10X productive?

Anil Sharma Founder at Trillo.io

Last updated on August 16th, 2017

Here is the dilemma. Teams building enterprise class applications always get caught up in plumbing so extensively that they lose focus and creativity.... More

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What can be done to unleash innovation with larger corporations?

Alejandro Cremades Executive Chairman at CoFoundersLab

Last updated on August 16th, 2017

Corporations experience significant challenges when trying to keep up with innovation (see studies from MIT and HBR here and here). Corporations are... More

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I had unsuccessful launch on ProductHunt. What's next?

Slav

July 20th, 2017

My precious baby product which I have spent last 12 months working on just bummed on ProductHunt. It became obvious after 24 hours since I have posted... More

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Should I hire a marketing director or sales exec?

Anonymous

July 6th, 2017

If you’re a small software company selling enterprise solutions to a specific vertical market like healthcare and you could only hire 1 person... More

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How to approach for something new to your business and handle it when the company is facing huge competition.

Anonymous

June 28th, 2017

Lower conversion rate than would like: a sign of a bad idea or bad execution?

Joel Champagne Independent consultant, data and business intelligence background, evolving fintech product concept

Last updated on June 27th, 2017

A little more background on my idea/product: - A direct competitor to the likes of mint.com, YNAB, Level Money, etc. - as I discuss in my first blog... More

How would you spend $1000 to inch closer to paying customers?

Steve McDonald

June 17th, 2017

I have an MVP of my SaaS app up and running. Customer discovery & validation - check. Social media pages up and SMM strategy is underway. Onboarding... More

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