Forget about “build it and they will come.” Products without scalable distribution channels will fail to gain traction. Instead of hiring an expensive marketing team, take this course to learn SEO, content marketing, retargeting, viral loops, email marketing, and sales funnel optimization.
Product Marketing is the sum of activities involved in making products and services appealing, desirable and accessible to consumers. Product marketing covers the '7 Ps' of marketing, namely product, pricing, place, promotion, physical environment, process and people. Product marketing should not be mistaken with product management which goes beyond marketing to include other functions such as product design and production.