Mobile Games · TAM

Total Available Market Estimate?

Allison Rosenberg, Ph.D.

December 22nd, 2015

Here is a very straightforward question.  How can I find or estimate the TAM for Gen Z mobile game player.  I have poked around and I'm unable to find anything useful.  I need to provide this to potential investors. A decent defensible estimate is all I need/. Thanks in advance.  And happy holidays to all!


Allison Rosenberg, Ph.D.

December 23rd, 2015

Ross, brilliant leads.  Much obliged.

David Rhodes

December 22nd, 2015

Does this help?
3

if image not loading go directly to this link...It's an emarketer chart of demographics of mobile game users....

** http://i65.tinypic.com/ok5zt4.jpg **

Ross Meador Business Attorney Specializing in Corporate Law, Contracts, Securities, IP Protection and Licensing

December 23rd, 2015

Here are a few more sources that my clients have used:

http://developers.magmic.com/demographic-breakdown-casual-mid-core-hard-core-mobile-gamers/

http://www.realitymine.com/myth-busting-mobile-gaming-demographics/

http://www.statista.com/topics/1906/mobile-gaming/

Allison Rosenberg, Ph.D.

December 22nd, 2015

Great David.  Thank you!