Stop right there. Take the word digital off your job title.
Digital is your dad's tech. Most of us discovered digital back in 1983, when they launched CDs. Since then we've had the PC (1984), internet, social network, datascience, mobile...
We now live in a world made up of pixels and bytes. Constantly changing and fluid. One we can influence not by big programmes, defined products and campaigns, but constantly, with little touches here and there.
If you still think digital is new and something to put on your job title, you don't understand it. As you have proved here.
But there's another mindset change. The world has gone two way.
We grew up in a world of broadcast media. We could talk, because we owned a broadcasting or publishing company. We could sell our megaphone to people who didn't have one of their own to other people who wanted to use it - we called this advertising and charged for it.
But the people on the receiving end of all this noise couldn't talk back. Shouting at the television or radio doesn't work. Neither does letters to the editor. So media owners and companies got separated from the people they were talking with - because they were no longer talking with, they were talking to. So they invented odd things like customer surveys and focus groups as lip service to the idea of keeping in touch. They couldn't afford to talk to all tens of millions of course, so they decided a hundred would do - after all everyone was the same really!
In the online world this is fundamentally flawed. Here we have a true democracy - everyone has a voice and if you won't listen, they'll talk with their friends instead. Tell them not to buy from you because you don't listen or respond to their complaints, needs and wishes.
Don't waste your money on an offline survey. Finish the build of your online product - build the bit that helps them design it for you, promote it for and debug it for you - the bit where they can talk to you.
Then you will know what they want you to build. Their online actions will tell you. You can AB test concepts and see which gets the best response. Action the suggestions, sift through hundreds of good ideas and build the best ones.
Online you can really be in touch with all of your customers, influencers and friends. Not just the few you can talk to in a survey. But not if you see digital as just another channel for broadcasting and industrial age selling.