Ken Anderson, since I advise the investment community on this industry and I've written 4 books on global travel distribution, I am not your average entrepreneur.
When I say that I am the only one that offers self-service venue and event based trip planning widgets that can be implemented the same day, I know it to be true. Now there are clearly others that can do trip widgets, but all booking engines in my industry are city center and airport centric, so they don't help you get precisely where you need to be. It is a major flaw, but one that has existed since technology invaded our industry in the late 1970s.
The beauty of our product is that no one has to pay for it. We are compensated based on booking activity for travel that is already taking place already to the venues, events and companies that embed our product.
And Ken, thank you for the encouragement to keep funding from revenues. I am also the co-author of a book called Bootstrap Business, which I co-authored with Tom Hopkins, Jack Canfield and John Christensen. That book outlines my learning from my first tech venture, where I raised $7m, $1m of which was my own money, subsequently having the control wrested from me and decisions made that thwarted that venture's ultimate success.
This time I'm moving more slowly and definitely asking for insights from others along the way!!