App Marketing · Audio

Trying to figure out what kind of person I am looking for

Sapir Sosnovsky Innovator and Entrepreneur

August 29th, 2019


I am currently starting to develop a new project. For this project I need to make short stories kinda like podcasts. I want to make these stories interactive in way that the sound effects make you feel like you were living the experience.

my team right now are all technical and business people. I am not sure exactly as to what type of person should I be looking for to help us create and record the content? would it be an audio specialist? sound engineer? just a creative person? etc Also if you know where I can find these people it would be much appreciated :)

Thank you in advanced

Paul Garcia marketing exec & business advisor

September 1st, 2019

Sapir, the name of the role you're looking for is a Foley Artist. I don't know why the answers you got went off in so many different directions and didn't address your primary concern.

David M

Last updated on September 2nd, 2019

Sapir, you have everything you need in your iPhone or Macbook regarding sound effects. Just get a sound effects software. I mean if you have money to burn hire someone to do this. But you are talking about an audio podcast. "The horse galloped along the brick path." You want that sound effect...add it to the track beneath the voice track. Fade it up, down...halfway up..whatever. Main thing you need are good stories and people who can read them in an intriguing way. Not sure I understand the interactive element, but if it were me I would not pay any thing significant to accomplish this very simple task. It has been a long time since I used editing equipment, but I can tell you 15 years ago what you need was about the easiest thing to do with editing...I can only imagine the options available now.

Paul is correct regarding foley artist and also with these answers going all over the place! You don't specify "Content" If you are referring to sound effects as content...get a software as I said. If you are needing the stories themselves, that is a writer. If someone is going to read them...that all depends the level you are going to take it. You said short stories for a podcast...are they going to be notable actors? that part of your marketing efforts? Without the one can give you accurate advice on the path to take. The sound effects are simple. With regard to the content, that could also be as simple as getting a nice mic and writing the stories and recording them with the local theatre buff....or it could be as complicated as bringing in top writers and actors and composers.

My advice, having worked in movie development and production for a long time, keep it lean. There is a well known saying in the movie industry "too many cooks in the kitchen." Especially in a creative endeavor where everyone wants to contribute their two cents....know what you want and how to accomplish it without needing a ton of people.

Debbie Maddox

August 29th, 2019

Hi Sapir, Couple of options depending on how these stories factor into your business. If you're going to be creating them on a regular basis then I see two viable options: A. Hire a creative director who's a writer with radio and/or film/video with surround sound audio experience. That creative director will have relationships in place with audio studios and freelance talent in every area you'd need. Your team will need to be savvy on the creative marketing side for strategy, budgeting, etc. Creative director would help and inform but it's too much to create content, manage its creation and have to tend to all the integrations needed with the business/tech side. B. If your team isn't experienced in creative marketing from planning through reporting, hire a Marketing Director with advertising agency experience that includes creative campaign production that includes online/offline/mobile videos & broadcast. Have marketing director identify a creative director to partner with (FTE or contract). Together, they'll have relationships in place with audio studios and any other needs you'll have. If you're only creating a few, I'd go with option B. Sounds like you're going to need lots of creative concepting and production. A marketing director will be a tremendous help for your team. They'll be able to figure out your overall creative needs and plan for getting things produced to meet your business needs with out 'over-producing' them and prioritizing new production based on business performance and consumer engagement.

Christophe Bourlon

August 29th, 2019

Hi Sapir, I think I can help you find what you should be looking for.

Feel free to contact me to talk more!

Alden Richards Lecturer at Yale College

August 30th, 2019

Read “six thinking hats” by Edward de Bono. Hate to just answer by saying “read this”, but I get your question from students at Brown and Yale all the time and this short-one day read never fails to focus their thinking.

the make up of a founding team is all Dash important, and by using these six archetypes you’ll be able to determine how you predominantly view problems and opportunities and which “hats” you need on your team. Best of success to you!

Mariia Lvovych Founder at - Get Your Products Reviewed by Bloggers

Last updated on August 31st, 2019

Did you try to contact video bloggers on Youtube for a help with a video podcast? Video bloggers have all necessary skills for creating a video/video podcasts, just search those bloggers who create videos relevant to your niche and ask them to create a video for you, most of them earn money with making videos/video reviews for companies.

We have some of them listed in our marketplace at