Advertising · Analytics

Trying to make a decision on which ad tracking analytics tool to use for a mobile app

Patrina Mack Experts in global commercialization

February 1st, 2018

Google analytics appears to be very web centric and cumbersome while we drive all of our downloads from social media marketing/advertising to app stores bypassing our websites to make it less cumbersome for kids. Mixpanel shows up a lot; any others....pros/cons?

Otto Schmitz Founder, iFly.com (acquired) & SaaS product (acquired), co-founder Wayin and early MapQuest product

February 1st, 2018

I'd consider AppsFlyer. Good people - good product. Also familiar with Tune, but it seems that their product really is a mash up of two separate business initiatives and a bit cumbersome. Also, Tune has run afoul with Facebook data, I believe over concerns on how long they kept user data. As a result, they won't be able to track Facebook to the extent that AppsFlyer can.

Ray Li Android Developer w/ 7 published apps on Google Play. Retention + Engagement + Monetization is Life!

April 13th, 2018

I really like Pyze but am switching to CleverTap. CleverTap allows you to create user profiles just as you would in your own user database. They even track uninstalls so you can figure out why users are uninstalling your app. CleverTap is a lot more cumbersome than Pyze to integrate but they seem to provide equivalent data visualization and custom profiles which Pyze doesn't have.