It really depends on the type of app you have. I've heard that the "drop the price" approach does work if you have an app that you can actually sell for $19.99 realistically thereafter but if your app is free or .99 like most - then this may not be as an effective strategy. I also haven't tried the paid Youtube app review strategy. Can you tell us more about your app? What category is it in? Is it paid or free? Who is your target customer/end user?
posted a great piece on their blog about Marketing Mobile Apps.
Most of the things they recommend require money though but here are some of the most effective CHEAP things Ive seen work with our app.
One tactic not mentioned in the blog post that has worked well for us is SEO.
While this is still a relatively new concept for iOS there are a few startups tackling this issue. SearchMan SEO
is the one we use. It basically monitors the keywords of your competitors and makes suggestions for keywords you can use to boost your ranking in the app store. This is an effective and consistent way for us to get a steady flow of new downloads for FREE!
2. Guest Blogging/Press
- This works moderately well for big spikes in downloads. Not a sustainable way to grow your business though. Submit your site to app review sites and sites that discuss new startups/apps. Launchbit has a whole list of sites that focus on startups on their blog
. Also Help A Reporter Out
is a great tool for connecting with journalist who are looking to cover your industry, product.
3. Get Reviews from Power Users: We ask our users to review our app after they've used the product for some time. This impacts SEO/app rankings as well and also allows us to look credible to those considering downloading the app.
4. Integrate Twilio on your landing page: We spent a lot of time creating an awesome landing page but then forgot to do the most important part. Make it easier for new users to get the app. We saw an increase in app downloads after integrating Twilio on our landing page and making it seamless for people viewing the site online to get the app on their phone immediately. Twilio allows users to type in their phone numbers and get the app texted to their phone so they can start using it right away. Golden!
5. The Basics:
Never underestimate these, they should be a given before launch: choose the right app category for your app (research how many downloads are needed to rank in a category, weigh pros and cons of each category i.e. lifestyle vs. social networking), pick a great name (tip: its great if you can include a keyword in your title), have a great icon, have a landing page optimized for conversion (Kissmetrics has resources for this as well on their blog
), have great screenshots that show off your apps unique value.
Hope this helps. Good luck!
**pls excuse any typos. :)