Using videos to sell

Sati Hillyer Looking to Hire a Ruby Engineer to join OneMob - 2015 Gartner Cool Vendor for CRM Sales

February 28th, 2014

Has anyone tried using 1:1 videos to sell your product/service? I'm not talking about your company/product marketing video. I mean a personalized video targeting your prospect/customer. If so, did it help?

Justin Kresge Marketing & Web Specialist

February 28th, 2014

My experience with trying to sell online directory listings & advertisements through personalized video was far less successful than selling in person or even cold calling. 

While selling a service based product it significantly helped as an aid; getting those customers that were on the fence. I basically had a standard video with customized sections to make clients feel as though it was created just for them. Low-production custom screen-casts with a fantasy 3 second logo intro worked best.

Justin Kresge Marketing & Web Specialist

March 1st, 2014


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Paul Travis Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development

March 1st, 2014

Justin, I appreciate hearing your experience - but didn't understand your last comment.

What's a "fantasy 3 second logo intro" and can you share an example?

Andrew Angus B2B DemandGen Expert, Video Marketing Thought Leader, Co-founder and CEO at Switch Merge

March 2nd, 2014

We are just starting a new campaign using personalized video. We have built a tool called Switch Merge that allows us to merge the data we have in our CRM and inject that right into a video. This means that we can email a cold prospect a video that is personalized just for them. 

You can see and example for a fictitious lead at HP called Toni. If this video was sent to another person at a different company then about 15 different things would change. (name, logos, etc)

This video explains how we see this tool helping sales people.

We don't have much data yet but we are expecting that a personalized message will help increase the number of meetings we book vs just using a standard video. We will know more in 4 weeks. 

Chris Mathias CTO at Viderian

March 1st, 2014

I don't think these folks have had too much success in spite of massive funding.