Idea validation · Ideation

Validate a concept before implementing

Deepankar Parashar Entrepreneur .

September 24th, 2018

Hi People,

I have been into founding the a new startup ,but before going ahead i have to be sure that my idea is worth sharing with the world. So is there a way to validate the idea ?

Gautam Lakum Co-founder of SprintCube • Digital Product Designer • I build better digital products, faster.

Last updated on October 2nd, 2018

Hello Deepankar,

Step 1 – Take a paper and write down answers to below questions.

a) Why do you want to build that product or idea?

b) How will you execute it in a way that can fulfill the answer to the question a)?

c) What will you build actually?

Step 2 – A basic thing that you can do is, share your product idea with your target users. Present it in why > how > what format, basically these should be answers from the Step 1.

They will give you feedback on it and that will help you what needs to be done at the idea stage.

DO NOT ASK YOUR FRIENDS, unless you think they're genuine. Because, most of friends will be like, "Oh! That's a great idea" or "Come on, that's shittiest idea." I hope you get my point.

Even if you get higher number of negative feedback, just don't stop. Move to the next step.

Step 3 – Do some market research, competitors research, etc. But don't waste too much time into it. That's not going to help you a lot, but it will help you with where your product idea stands. May be that can help you with product strategy or product design stage.

Step 4 – Don't tell, show it. You get real feedback when you show something to the people. Build a high-fidelity prototype and show it to your target audience, and get feedback on it. Based on these feedback, improve your prototype. You will reach to a specific level where you will start feeling confident about build the product.

Step 5 – Once you reach to that confidence level, start building the product. You can call it MVP or Version 1 or anything you want. Launch the product. Get the feedback from users, and keep iterating your product.

I hope this helps. Let me know if there is any query or question.

Happy building!

Tatyana Deryugina Founder of

October 1st, 2018

I really like the approach in Running Lean ( I would definitely shell out for the book and follow the steps in there. outlines the basic ideas if you want a preview. (I am in no way affiliated with them and gain nothing from recommending the book/website).

William M. Digital Retention Lead | CX Empathy Strategists | Copywriter

September 24th, 2018

Market and user validation is super important, so you're right to jump in and test the waters. You can always start with something such as Proved for a basic and simple market test.

There are always agencies, but at the end of the day it's easier to have a basic understanding of WHO you're selling to and try to meet some of them for coffee (do not use family and friends for this).

Talk with 100 people who you think fall under your target group. You'll be blow away from what you find from them.

After talking to them, ask the same question:

"Would you pay [X$ Amount] for this product right here, right now?"

It gives you a great idea of how many people would pay SOMETHING for your product. Besides, your idea and product might evolve ask talking to all these people.

Just remember what Abe said: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

The more validation, the stronger the MVP (minimum valued product).