Public relations · Marketing

Very Early Stage Startup Marketing and PR

Alan Seong Intro HQ | Full Stack + Big Data

September 14th, 2012

Hi all,

We just launched our first public beta (RippleAway.com) and are realizing
that the "build it and they will come" theory doesn\'t hold up too much.

I\'d love to hear from the FD community and how you guys went about
launching and marketing your first product/startup. We are looking into
social media, travel forums & bloggers, and possibly even advertising.

Any suggestion/feedback/ideas are greatly appreciated!

----
Alan Seong
@sseong @RippleAway

Forget about “build it and they will come.” Products without scalable distribution channels will fail to gain traction. Instead of hiring an expensive marketing team, take this course to learn SEO, content marketing, retargeting, viral loops, email marketing, and sales funnel optimization.

Gagan Biyani

September 16th, 2012

Hey Alan - wrote a blog post on the Udemy blog awhile ago about our launch:
http://www.udemy.com/blog/udemy-launch/

Hope this is useful for you!
Gagan

On Sat, Sep 15, 2012 at 3:12 AM, David VanZanten <d...@doublethat.com>wrote:

David VanZanten Marketing Entrepreneur

September 14th, 2012

Hi Alan,

I think a good PR story focused around one of your users in a journal that
travelers read would help. And, obviously, you want to get the references.
Maybe require? someone to refer at least one friend before their free app
can be used. They should be willing to do this since this is in line with
the intended use/need for friends to be on the platform.

D

Alan Seong Intro HQ | Full Stack + Big Data

September 20th, 2012

Thanks all for your responses and feedback. So far, I\'ve mostly reached out
to a handful of bloggers and travel forums but I thought I\'d do a small
update.

Briefly, we were on the front page of iTunes/Travel (New & Featured). This
drove ~5x more download traffic for us. If you know anyone in App Store
Optimization, I\'d be interested to chat.
http://www.rippleaway.com/> /
@RippleAway <http://twitter.com/RippleAway>

Cory Huff Digital Strategist for Creative Beings and Businesses

September 20th, 2012

Alan - I do social login optimization all day every day. Happy to take a
look at what you did if you want to connect.

Andres Buritica

September 18th, 2012

The Entrepreneur\'s Guide to Customer Development <http://custdev.com/> is
basically a summary of Four Steps to the Epiphany. Although it\'s not a
replacement for the book it can save you some time getting started.

Sri Vemulpali Member of Technical Staff at Riverbed Technology

September 14th, 2012

Hi Alan,

May be I am not the right person to suggest, but I can point to book that
tells how to get customer. This is always the case, products are build in
assumption, the final result is customer never exists. For this kind of
dilemma to get insight read this book
http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upload/hando...

Later you can work to change product or ...
All the best

-Sri