I’m the founder of an online resource for startup companies and entrepreneurs. Other than financial compensation, what is a good way to incentivize influencers to participate in thought-leadership videos and video courses? I want to make sure that I’m providing value to the influencer upfront and in a way that is compelling enough for them to partner with me on content. I would love to hear from other people who have had success with similar initiatives!
I really appreciate your candid insight into this. Right now, I’m taking a rev share and promotion approach, but I feel like I need to determine other ways to add value. While I believe there is a big opportunity, I also think the online content business is not easy, so I’m trying to look at a number of different strategies including fee-based courses, annual membership, sponsored content, and even various different mediums.
At the company you were involved with, was it video-based and did you charge a subscription fee or use another model?