We are about to build our website/app and the company that is building this for us, has expressed interest in our idea. We want to get this quickly to market as we are entering a niche space right now that has little to no competition and we are starting to seek angel investment. We are finalizing our estimates/financials of how much we will need to raise to build, market, etc. which is mostly determined by the initial costs of building and marketing the site and app.
The company who is designing our site, is helping to connect us to possible investors, but has also proposed the idea of them building the site for a greatly reduced cost - thus investing their time/staff and dollars towards our business as an angel investor.
We are trying to figure out what is a fair offer - if the website is estimated to cost between 80-130k to build over the generations, does anyone have experience with this type of relationship? Would we structure some kind of SAFE/convertible note in the amount of the dollars we are not paying upfront?