Social Media Marketing · Digital marketing

What advice do you have for launching self-service SaaS products?

Tim Williams CEO at Onalytica

November 10th, 2016

I am launching an Influencer Marketing self-service SaaS platform which helps companies identify and engage with social media influencers. I am looking for advice on how to best launch our product to scale user adoption. Would be great to hear any key learnings that other people have had when launching similar SaaS models.
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Jody Osman Managing Director at Upfront Business Development

November 10th, 2016

Hi Tim, we have worked with a couple of platforms in this space to build out their Target Addressable Market and supported with lead gen to drive pipeline.

Influencers is a hot topic right now so good area for you guys to be developing into. Key challenge is converting interest into tangible budgets - and the self service route is better for some brands than others. 

We were able to achieve some good success and early wins for likes of Takumi and have plenty of learnings we can share. I'll connect via LinkedIn and happy to catch up over a coffee to discuss further.

Alexander Conroy

November 10th, 2016

I Was involved with creating a platform such as this and i have another SaaS platform that has  been operating for 3 years.

Do NOT underestimate the power of Customer Service. You will need at least one or two agents on the phone at all times to deal with training, complaints and issues. 

On the influencer marketing side, there are many many competitors out there on both the data side, campaign side and recruitment side. Make sure you research them all and have something over them if you can.

A great website to see a bunch of competitors and platforms is https://www.g2crowd.com/

I also recommend using AWS to be able to scale effectively even though the cost can be slightly higher than hosting on normal servers. You will need a DevOps guy to manage this effectively. 

Feel free to message me if you would like to talk more on it.