SxSW · Guerrilla Marketing

What are brand activations and guerrilla marketing ideas people have used at SxSW ?

Anonymous

January 28th, 2016

I'm curious what brand activations and guerrilla marketing ideas people have for SXSWi.

I'd love to discuss best tactics, what I've failed at, and what works well.

Jessica Alter Entrepreneur & Advisor

January 28th, 2016

I'm not a huge fan of startups doing much at SxSW except meetings. It's an insane competition for attention that usually doesn't pan out and because Sx is a huge organization now, doing anything unsanctioned is tough. A small gathering is fine but I don't think the ROI is there for startups. ᐧ

Anonymous

January 28th, 2016

Surely there must be some reason why thousands of startups go to SXSW each year. 

Steve Simitzis Founder and CEO at Treat

January 28th, 2016

Agreed with Jessica, there's too much noise and the ROI is long gone. Use the time at the event to make connections and deepen existing ones. Or better yet, stay home and spend that same time and money on moving the needle. How many clicks on AdWords could you buy for the same cost of your hotel room? 

Anonymous

January 31st, 2016

i agree with Jessica. We choose to go with Collision in NO this year to launch our project.