I recommend that everyone keeps their eye on the equity crowdfunding movement. The latest iteration of the JOBS Act (IV) is going to allow non-accredited investors to begin investing in companies using crowdfunding platforms (not just crowdfunding, but I believe that is where 95% of the capital will flow). This could begin to happen in as little as 60 days.
It is possible, maybe even likely, that a circus environment will be created by this law, allowing every startup leader to become a PT Barnum type and pitch their deal loudly in an attempt to be heard over others. But savvy business leaders will find a way to rise above the noise and present high quality deals to the non-accredited in a way that resonates with them.
Today, you need a lead to get a pack of followers. Generally, that lead needs to have name value or a group of followers (kinda the same thing). An angel lead that can create momentum will put in $50k-$100k. The only way, IMHO, to get that today is to have a great story in a great market with a great team and compelling early traction. IF you have this (or will have it very soon), then you have to tell the story over and over again to people that are willing to listen. Practice makes perfect (however, it cannot solve missing pieces of the puzzle).