Instagram · Photography

What are some best practices for Instagram marketing?

Drew Palmer

September 26th, 2014

I run a user-curated photography blog and I recently started an Instagram account to promote my site. Aside from trending hashtag use in a specified category, I feel like there have to be other methods of marketing that will attract followers and generate interest. Any thoughts?


krystal liu App store optimization expert

Last updated on November 28th, 2018

Instagram become more and more popular these days, many people use it from all over the world. Every Instagram users want have many fans, but how to achieve this goal? Today I want to share some methods for you.

1. Create a high quality profile

Make sure that your every post is a high quality one. Make people have interest in your posting. People like beautiful and high quality posts. Only a good page can remain and retain fans to follow your account.

2.Follow and Unfollow

This is the most common methods users always use. Follow some people who have the same interest with you, and every time you follow a user, Instagram system will recommend some similar accounts for you. Follow them, and some of them will follow back. This is a good method to get more Instagram followers.When you reach the limited numbers of following, it is about 7500, you must unfollow some users which do not follow you. There are many tools can help text who do not follow back. Gain more space to follow some one who will follow you, too.

3. Add hot hashtags

This methods can help increase the exposure of you post. Using hot hashtags can make more people see your post when they searching for the tags. Users should choose right and relevant tags. Because one post can use at most 30 tags at a time. Also, try your best to use the hot tags in the top charts. Hot tags will increase the likelihood that your account will be discovered.

4. Get more Instagram followers from a third party

There are many platform can provide Instagram followers.

5. Ask help from your friends and classmates

You can ask help from your friends and classmates, let them follow you and advertise you to their friends and classmates. This also can make more people know you and gain some Instagram followers. But many be the number is very few.

6. Take use of other social methods to promote your Instagram

If you have other social media accounts, such as Facebook and Twitter, which already have some users, you can share the link of your Instagram on there, to ask your fans follow your Instagram account.

7. Cooperate with influence users

There are many Instagram users which have millions of followers, you can make a cooperation with them. They have many loyal followers, if they can advertise for you, you can get many followers.Above are some useful methods which can have you gain more Instagram followers. You can have a try.

Above are some methods can help increase Instagram followers, hope it is useful for you~

Jason Malki --

September 26th, 2014

Especially early on, a good technique is to follow similar accounts to help grow your following. 

Start by searching a relevant hashtag and then click through the picture to the profile and follow the account. A lot of them will reciprocate. You should follow at least 50-100 accounts per day.

Jason Malki

Cecilia Domenighini Marketing

September 26th, 2014

Drew, there is a similar question on FounderDating here

Drew Palmer

September 26th, 2014

Thanks, Jason! I've been doing that, just not to the extent that I probably need to. My biggest concern is attracting a very specific target audience, so I like the idea of targeting specific hashtags or keywords and following them to specified users.

Thanks again.

DELETE ME Product Designer & Creative Technologist

September 30th, 2014

Drew, we are building an Instagram targeting platform that will allow you to segment/cull users with incredible accuracy, more than a regular search will provide.

for example... Show me ALL users who:

follow NIKE
follow RunningMagazine
who live in NYC
who have "Runner" in their bio
who posted #runner
who have 2x the followers they are following ( ie influencers )

want to betatest this when it comes out?

Jonathan Daniels Passionate, honest, skillful and hardworking!

March 29th, 2017

Nice question. Post great content once to twice per day if possible. Make sure the content is of high quality as everything you put out reflects your brand. Best to schedule the posts so you don't have to spend time faffing about everyday. Message everyone who follows you and is in your target demographic and have a conversation with them, you will learn a lot just from that if you ask a lot of open questions.

Logan Herzog Facebook/Instagram Lead Gen For Startups

October 25th, 2017

It will be very difficult to grow a very niche audience without paid advertising. I would implement the "$1/day strategy" created by Dennis Yu. Every time you create a new post, promote it for $1. That will give your posts some traction and allow you to see what works the best. Pick your top performers each week and put $10 behind them. Keep the posts going by adding more spend if they continue to perform well. Great way to develop a content strategy without blowing tons of $ in the beginning.

Good luck!