Instagram · Photography

What are some best practices for Instagram marketing?

Drew Palmer

September 26th, 2014

I run a user-curated photography blog and I recently started an Instagram account to promote my site. Aside from trending hashtag use in a specified category, I feel like there have to be other methods of marketing that will attract followers and generate interest. Any thoughts?


Jason Malki --

September 26th, 2014

Especially early on, a good technique is to follow similar accounts to help grow your following. 

Start by searching a relevant hashtag and then click through the picture to the profile and follow the account. A lot of them will reciprocate. You should follow at least 50-100 accounts per day.

Jason Malki

Cecilia Domenighini Marketing

September 26th, 2014

Drew, there is a similar question on FounderDating here

Drew Palmer

September 26th, 2014

Thanks, Jason! I've been doing that, just not to the extent that I probably need to. My biggest concern is attracting a very specific target audience, so I like the idea of targeting specific hashtags or keywords and following them to specified users.

Thanks again.

DELETE ME Product Designer & Creative Technologist

September 30th, 2014

Drew, we are building an Instagram targeting platform that will allow you to segment/cull users with incredible accuracy, more than a regular search will provide.

for example... Show me ALL users who:

follow NIKE
follow RunningMagazine
who live in NYC
who have "Runner" in their bio
who posted #runner
who have 2x the followers they are following ( ie influencers )

want to betatest this when it comes out?