Beta launch · Email

What are some clever ways to get a lot of pre-launch email addresses?

Luigi Guarnieri Sales Support Cash&Carry presso Esprinet Italia

Last updated on April 11th, 2017

The other day someone passed along a long, a detailed piece on Tim Ferriss’ blog written by Jeff Reider, the cofounder of Harry’s, the wildly popular and successful men’s grooming company. The piece details how Harry’s team used a splash page, email capture, and an incentivized referral program to get people to invite their friends. It struck me as simple yet highly effective. What are some other clever pre-launch campaigns/strategies that startups have activated to get a ton of email signups?