Market research · Demand

What are some creative ways to establish consumer demand?

Robin P.

August 12th, 2014

What are some good methods of establishing consumer demand for a new mobile application before development? I'm confident my product will garner ample attention, but am looking for good ways to get quantifiable data.

Rob G

August 12th, 2014

unless your business is named Apple you can't "establish consumer demand" - demand is there or it's not.  You can measure or simulate a measure of demand by doing what Ebube did; set up a landing page and drive traffic to it and then get visitors to actually commit something - their $$ or email address or feedback, etc.  the key is getting real consumers to actually make some commitment.  You can build a landing page with some automated forms and stats reporting on http://kickofflabs.com/   in very little time. 

Ebube Anizor Director, Product Management, AOL

August 12th, 2014

I just undertook this exercise last week. I setup a 'landing page' on QuickMVP.com to collect emails of those interested in my app.  I drove paid traffic to the page via AdWords and Facebook Ads and via my friend/colleague network.  

See getsparqed.com for my page.

 The thinking behind the setup is true customer intent is measure by a willingness to pay (or in my case a willingness to enter email address).  I had a 30% dropoff from people who indicated they wanted to download my (yet to be created) app and those who entered their address.

Stephen Burg CMO and Co-Founder of VisoMall

August 12th, 2014

I've found that teases always work pretty well. Concentrate on the early adopters by doing a bit of PR and a small tease of what the product may or may not include with the tech blogs and see how the articles are received.