Digital Media · Marketing

What are some ways to get free publicity in my city?

Adam Jernigan

July 27th, 2015

I live in Austin and have a financial services bidding startup that is off to a great start, but we need some publicity to help accelerate our efforts and spread the word.

Steve Everhard All Things Startup

July 27th, 2015

Lady Godiva utilised a white horse. I'm sure you could borrow one. How about earning publicity? If you are providing a great service encourage your users to talk about it. Perhaps provide incentives for introductions. If you have bored relatives they could always twirl hand-made signs at road junctions. Maybe what you really need is a PR strategy. They are never free if they deliver value. Maybe this is the time to invest rather than looking for free?

Anonymous

July 28th, 2015

Hi Adam, Firstly there is no such thing as free publicity, you have to always pay for it with with time, effort, or simple cash there is a price so decide what you can budget is. 
 I would always recommend a little planning discipline be put into place before kicking off. So ask yourself what do you want to achieve? how will you measure the success and what can you spend on it? (be it time, money, networking etc) The best PR stunts that seem to be free have often had an awful lot of time spent creative thinking or planning.
My advice would be, be really clear on what you want people to do once they hear about your service and put yourself in their shoes. How would you need to be engaged in order to do what you are asking? What is the journey you want them to take? and what steps will you take to lead them to the outcome?
Come up with ideas and test them on people you trust (Family friends, ask them to be honest with their feedback) and you should come up with a great idea that you can execute for a small investment. 
Secondly, when it comes to PR keep it topical, what are the current stories or things that are likely to come up? how can you become part of those? Create PR calendar that looks at up coming events, holidays, occasions and look how you can be part of those. 
Good luck! 

Michael Meinberg Teacher (iOS Development) at The Mobile Makers Academy (A Hack Reactor School)

July 27th, 2015

Mention it on Twitter, Facebook, PR, good Google ranking.

Chris Keadle Business Development Manager at Covestic

July 27th, 2015

Reach out to local media outlets, Newspapers, Television, Blogs, Magazines etc. 

What makes what you are doing unique and how does it stand out from other start ups in Austin? Sometimes the story around the technology/company other times the intriguing story surrounds the founders. 

If you have funds you can engage a PR company or if you have friends in that industry reach out to them to discuss their ideas over lunch. Usually a good place to start.

Sedaria Williams CEO, Airades Public Relations

July 27th, 2015

You can try to partner with a non-profit organization or charity in order to build momentum. But make sure the charity and what you do are somehow tied together/linked or else it will not work. Always look for causes that will catch the public's eye.

Tom Oswald CEO at Videscape

July 27th, 2015

Do you have a budget? The World's Highest paying streaming site: www.videscape.com Tel: +44 7825156062

Jim Monroe Founder at OTT Age Industries

July 27th, 2015

You say you're off to a great start - that means you must have customers.  Work with one of them to create a story of how you accomplished something great - brought in new customers, had an amazing conversion rate, helped to breath new life into an old product - then pitch that story to the trade press in your industry.  The story needs to be compelling, and it should talk not only about your product but also the broader industry trends that your product represents.

Trade publications are often shoestring operations, and you may find them receptive to the story because it can be an easy way for them to add new content to their sites or newsletters.  You may want to pick the most influential trade publication and give them the story exclusively order to get their attention.

If you successfully get the story picked up, your sales team should immediately take it to their prospects and use it to get meetings and orders.

Daniel Delson Senior Vice President

July 27th, 2015

Hi Adam. I am an independent communications consultant with experience doing startup brand publicity. I would be happy to schedule a call with you to discuss your needs. Best - Daniel Delson / 9173289337 / daniel.miles.delson@gmail.com

Anonymous

July 27th, 2015

If I remember the story rightly, we can all learn something from Ashley Madison. The story goes that they bought up all the local ad space in a town (benches, papers, radio etc) then had a PR person call the locals and tell them they were a site about having affairs. All the ads got pulled for decency reasons, the local press wrote about it all the time, and they didn't have to buy the ad space!

Very specific to them, but a case to learn from about free publicity.

Steve Everhard All Things Startup

July 27th, 2015

@Dax what was free about that story exactly? I'm certain I'm missing something but buying up ad space and employing a PR person doesn't sound like free publicity to me.