There’s a lot on the web about how to get to 10,000 users, but not a lot about what happens after you get that 10,000 and a large happen become inactive, which, let’s face it, happens at most startups. How do you ‘revive’ these users and get them interested in your product again?
you need to do research on all your dormant customers to find out why they left then base on your findings you improve upon your service
Depends on the type of website/product/startup you have. If it's ecommerce it will be much different than one involved with social media. We we're facing this same issue with our platform but implementing email notifications related to users projects or a weekly one based on their interests have shown more people coming back to the site.
Share some more info and I'd be happy to suggest some ways that may work for you. Best of luck.
Getting users attention on your app/website is like having a relationship with your wive (or husband).
Interact honestly about who you are, what you have to give and what you expect from them.
Avoid being boring and to formal. Nobody likes that (even you).
Avoid status quo or the routine. Make them surprise sometime, reach their emotions.
Bring them values.
As I said its like in your usual relationship...just time 100.
The problem you described is called a retention rate.
Rapidly decreasing app retention rate is a pain in the neck for almost every mobile startup today.
I can recommend you this article to learn some tips on how to improve it and keep your new users engaged.
I had used some apps in the past who use follow up notifications like ”we are missing you”. This can be done in three ways without causing much of annoyance. First - on device notification, if the person still has the app installed. Second - by emailing such that it doesn't goes to spam. This can be done by giving some premium service for free, so that people don't mark it as a spam. The email should like a personal mail and not as an advertisement. Third - by using both these techniques simultaneously.
It's an interesting question, and one of the things I've been surprised many founders pick my brain on (but in retrospect makes perfect sense) as they look to gain sales traction.
Be very thoughtful about customer experience. Be brutal about the app, what it does, and do not expect the public to do anything 'just because'. They don't care about your 'baby' - they are bombarded by white noise and do not owe you a thing. I personally download - and delete - two apps a week.
Look to connect to the customer. Provide value. If you can quickly dial into their likes/preferences and give them specific value and a reason to connect with others and grow content (such as, "help three of your friends/other players with their needs to unlock XYZ that you need"). What's the longer goal? Is this a gateway to other things? Are you a "pet rock" or a company? (btw - sometimes it's fine to be the pet rock - just own it and have your exit prepped!)
Continue to be thoughtful and devote specific resources to customer experience - make them very happy, and continue to provide an experience no one else can. And listen to them. If they hate your new update, be very thoughtful about what you will do next. Likely you'll have to pivot.
Hope this helps. Feel free to send 10% of your first billion on over. ;-)