Let's say you had a service where third parties (e.g., a brand) want to provide value (discount, a free product, rebate, etc.) to a retail buyer in a store. Let's assume that this retailer does not have the interest/capability to integrate anything directly into their POS and don't want to send in coupons for redemption. That is, take the retailer out of the equation. Assume that any customer that wants to participate will have our app.
For example, say I'm SocksPlus - a leading manufacturer of 6-toed socks. I want to offer 20% off to anyone who purchases at least 3 pair of socks today. Are there any low-friction ways to transfer a proof of purchase and to receive the 20% back? I don't think it's reasonable for someone to scan their receipt, email it to SocksPlus, for them to read it, cut a check and mail it to consumer.
The best I've been able to come up with so far is:
* Create a currency/point system
* Allow third parties to create promotions in our environment
* Promotions are delivered to buyers in-store
* Buyer emails or scans receipt to us
* We use a mechanical turk to validate authenticity (e.g., to ensure people didn't create a bogus receipt - this is a risk area for sure)
* We award X points to buyer (and invoice third party)
* User can redeem points for fabulous gifts and prizes (or just cash)
Any better ideas?