I'll add to Michael's point of clear messaging and call to action in one word: Twitter.
The info is clear and the call to action is even clearer. Ultimately Twitter wants two things... either sign-in or sign-up.
Twitter is an interesting case study through its many iterations. In the early days, they began with so much information (including videos) explaining twitter, with little emphasis on the "ask". With each version, they kept clarifying it and clarifying it; putting the emphasis on what matters most. Anything getting in the way of a user and the call to action is a problem.
Many argue that this was necessary in the early days of twitter because many people didn't know what twitter was. But honestly, no one accidentally stumbled upon twitter... they already knew through "word of mouth." Can the same be said for FounderDating? Possibly... I mean, I think so, that's why I already came with the intention of signing up.