Market research · Customer Feedback

What are the best directional survey services to test new service?

Chris Carruth VP/Director. Strategy | Business Development | Operations | Product | Solutions

March 6th, 2015

Having worked with new apps for the past 15 years, including integrating consumer insights into their design and function, understand traditional approach of focus groups, quantitative surveys, longitudinal studies, feature set prioritization, Likert scale and other rating approaches, etc.

However, I am not sure how to do a very quick, very cheap (free), priced concept survey targeting heads of households ages 44+. There are a couple of other parameters but can be easily inserted and used to screen final pool of participants.

Have used SurveyMonkey but limitations on free version makes it a bit "off scope", plus the need for targeting a segment, with out a research house or list to secure participants, is a challenge.

Has anyone here found an approach and/or free survey tool, easy to use, that can create a simple test of concept appeal, uniqueness, believability, and some degree of pricing sensitivity. On the last measure the question really boils down to "at what price does interest become purchase". Would like for pool to be around 100 profiled participants.

The concept is around paid content but is not about the UI, GUI, UX or any other user experience acronym. It is about a service related to content.

Any suggestions?


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Richard Pridham Investor, President & CEO at Retina Labs

March 7th, 2015

Chris,


This is certainly in my domain of expertise having spent the last 10 years in the customer feedback/survey technologies and market research space.


The first question you need to answer is whether you need to conduct face-to-face (F2F) interviews or can it be done by some other means (web, phone-CATI). If you're issue is doing it on the cheap you can eliminate telephone surveys and possibly F2F unless you're willing to do it yourself. I would not suggest that. It's not as simple at it appears and to conduct 100 interviews you could be looking at many days of field research depending on the length of the interview.


If you want to gather your data on-line, then there are a myriad of affordable subscription-based DIY tools on the market. You named one in SurveyMonkey but there are others (QuestionPro, KeySurvey...). Just do a quick search and you'll find a ton. For the most part, these tools have easy to use authoring tools, survey admin features (invites & reminders, panel management) and reasonably decent, yet basic reporting. Some tools have built-in Conjoint Analysis tools. This is a type of analysis that is used to analyze consumer preferences. It's a heavy concept to get your head around if you're not a research analyst, so depending on the type of analysis you want to conduct, you may need the help of a qualified statistician. Lots of freelancers around. Just Google.

If you go at it yourself with a DIY web survey, the next issue you will need to confront is where is your sample file coming from. Do you have a list of the target audience? Keep in mind that response rates for these types of surveys are extremely low so to get a 100 responses, your initial sample would need to be at least 1500-2000. You will likely need to factor in an incentive to get any responses. Which brings me to my last point: is it better to go to a panel provider. You can do this but it's not free unfortunately.



Andrew Lockley

March 7th, 2015

Go to a rail station and ask people who are waiting.

Rick Coplin Former Vice President, Community Partner Ventures at Rev1 Ventures

March 8th, 2015

We have our clients use Ask Your Target Market (aytm.com) in the early stages of market investigation. I encourage you not to focus on "free" but "value". With AYTM, you will pay (not much), and get reliable information (dependent on how you ask the questions). You can include the factors you mentioned for market focus and easily assess features and benefits. Good luck!

Anonymous

March 9th, 2015

Chris

It sounds like you are really after purchase intent and we've written about that here:
sensorpro.net/healthindex.html

However as Rick says the quality of the answer you get depends on the accuracy of the demographic and you may need to consider a panel like his or Cint.com(there are loads) or targetted ads on LInkedin/Twitter. To get n=100 you will need plan for 10x target at best.

Thanks
Chris

Matthew James

March 6th, 2015

The closest thing to what you've described that I have seen would be the following: http://linkedselling.com/lead-gen-training-ryan  ...I am not affiliated with them. I've read many reviews and it seems to be legit or perhaps you could build such a system yourself? That might be the best way.

Bill Lecznar Board Director at Synergy System Inc

March 7th, 2015

Hi Chris, My company has a very logic based survey data collection system that will do what you need. I may have interest in the results of the data you are collecting. What's a good time we speak? Best Regards, Bill Lecznar CEO GlobalWorx 1-866-416-3447 ext 101 804.640.7460 - Cell Sent from my iPad

David Pong Business Development Manager - Canada at FileMaker Inc

March 9th, 2015

Chris,
Can't comment about the direction of your target, but a couple of other survey app's other than Survey Monkey are: typeform.com and toluna.com

Cheers
Dave

Chris Carruth VP/Director. Strategy | Business Development | Operations | Product | Solutions

March 7th, 2015

Bill- Sure, let's discuss. Am in all of next week so shoot me some times to set up a call. I am in the DFW, TX area, in CST... Regards, Chris Carruth The financial " bottom line" is the end of the story. I help create the chapters in between. 817.691.7655(cell)

Bill Lecznar Board Director at Synergy System Inc

March 10th, 2015

Chris I have some time now if your available?

Bill Lecznar Board Director at Synergy System Inc

March 10th, 2015

Chris I will be free after 5 EST My email is Bill.Lecznar@synergies4u.com Send me you email and I'll forward my contact info. Bill