We need to find volunteers (marketers from B2C e-commerce SMBs) for a quick 15 minutes interviews.
We are seeking to validate our B2B idea and need to fully understand our target audience.
Can you recommend the channels of reaching such an audience?
I'm afraid there is no magic bullet that will make this easy - you're either going to have to seek them out in places where they might be (see Bryan's note) or do some legwork on professional sites like this and LinkedIn to search for and find them. You should also check out all of the major e-commerce platforms as they each have their own network of professional service operators who advertise through the sites. You could also try reaching out to a marketing or business / entrepreneur professor at a local grad school and see if they have a group of students who might fit the bill. Alternately, look for a locally based AMA or other marketing society event and see if you can get involved in some way. Good luck!
Go to any coding thing at meetups.com and you'll find an orbiting gaggle of marketers trying to find projects to latch onto.
Also feel free to connect, always happy to help :D
Generally I'd encountered two types of marketers, Experts and others. Unfortunately, expert have very busy schedule and I wonder if they will assist you free of cost. But others are available at most of social places like facebook, linkedIn, twitter or startup community etc.
To catch the attention of these marketers, you need to formed your requirements as an opportunity for them, and then post it anywhere. They will find you automatically and then you can interview with whomever you want. That's all.
Hi Alex! You're in luck ~~ I'm a marketer with a vast experience in B2C, B2B, SMBs and I'm always happy to help!
Feel free to connect with me or you can reach out directly by sending me an email at emilygoh1904[at]gmail.com.
If you want to find more marketers, I'd reckon trying LinkedIn, Facebook, other online discussion forum where marketing communities can be found, for e.g., https://www.facebook.com/groups/futureonlinemarketing/ , nichehacks.com, etc.
Nearly everybody has one, though as mentioned they are not equally skilled. Keep in mind that marketing is also sliced up into 8 specialties, you will rarely find marketers that have talent in more than 2 of those specialties. So if there is more than one marketing person at the company, it's important that you're asking the persona that has meaningful information for your inquiry.
Keep in mind that surveys and people who like to do interviews are a special group and don't always represent the average person either.
Marketing people hang out with each other. They usually have friends who are also marketers, and they ask each other for advice frequently. When you get one, they will know someone else, and so on. But marketers are also very familiar with the incentives offered for their time, as they are people who seek research data points just like you're hoping to do. Expect to compensate them in some way, not necessarily cash, but perhaps a copy of the final report including their contributed information.
I take part in benchmarking reports regularly because I want a copy of the report when it's completed. I hear about these interviews/surveys either through a relationship with a marketing information hub, a marketing content source, a marketing association, or something like that. You may do better with your data collection if you're able to partner with a marketing organization that has an audience already established.
Hey Alex, try the Marketing Geniuses slack channel. I'm also a marketer who fits that criteria and am happy to help –feel free to ping me separately. Hope that helps!