Public relations · Healthcare

What are the best PR firms for a healthcare startup?

Anonymous

September 29th, 2015

A friend of mine is trying to get her healthcare startup (post series A) better exposure-in order to gain more traction & retention. What PR firms have others used that really helped boost their company's brand/services, especially in the health & wellness industry ?
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Shingai Samudzi

September 29th, 2015

Two questions:

1) Who is the target audience?  Who buys/uses the product?  Is it consumer or clinician facing?

2) Does she have a content management strategy already in place?

If she sells to clinicians, and does not already have a content management strategy, her money is better spent on quality content evangelizing the results within the context of existing evidence-based research or relevant regulatory/financial context.  Not sure if PR firms cover this.

If she sells (or provides a free product) to consumers, traditional PR may be more appropriate.

Scott Kelly Founder and CEO, Black Dog Venture Partners

September 29th, 2015

Our firm is experinced in PR for start ups/healthcare. Scott Kelly, CEO Black Dog Venture Partners/Black Dog Promotions Regional Director - Funding Post Company Advisor - Crowdfunder.com 480-206-3435 http://www.BlackDogVenturePartners.com http://www.twitter.com/blackdogceo http://www.linkedin.com/in/blackdogpromotions

Jon Ruiz Project Manager at Stephen Gould Corporation

September 29th, 2015

Hi Natalie,
You can call my friends at http://thermalpr.com, they have a ton of experience in this field. Let me know if you would like me to make an intro.
Cheers,
Jon

Chris Gorges Partner, Strategy at Rocketure

September 29th, 2015

I can make an intro to PRServe -- they focus on startups and have some great clients.

Shelley Facius Head of Communications at Coretech, a WPP Company

September 29th, 2015

Hi Natalie,
Like Shingai says the target audience is really important. Is the startup consumer-facing or selling to businesses/ doctors / other influencers? I am working w/ a healthcare  startup currently that is UK/ international.

Cheers,
Shelley

William Sarine VP, Business Development

September 29th, 2015

I see you are getting a lot of referrals. That is good but you need to be clear about your REAL objectives. Make sure you know what you want. Many of the clients I had (I am now retired and not looking for business) had no clear objective in mind but just general ideas. 

Phaedon Stough Founder Mitchellake Group

September 29th, 2015

http://www.impresslabs.com/

Thomas Loarie "Bringing Entrepreneurs and Technology to Life" CEO and Chairman, Mentoring and Coaching of C-Level Executives

September 29th, 2015

Agree, be clear on who it is that you want to reach and why? The PR world is no longer PR blasts but rather, efficient and effective targeting. I have used Meltwater most recently and am very pleased with it. You still need a PR pro, though, to work with you to see the story. 

Nancy Senich Nancy Rose & Associates - Marketing and PR

October 2nd, 2015

Defining what "success" looks like before commencing any PR engagement is key. My firm is very experienced in launching emerging companies and has a 20+ year track record in healthcare PR. I welcome a call or email to explore needs and see if  there is a fit? Please feel free to review my Linked In Recommendations section to learn more or visit www.rose4results.com. 

Ilana Zalika Principal & Co-Founder, Resound Marketing - PR, Marketing, Strategy, Copywriting, Events

October 2nd, 2015

Happy to have a discussion to better understand objectives and see if our agency is a fit. We work extensively with startups to handle "post launch" buzz on a sustained basis, and have experience in the health care space.