Edtech

What are the best strategies for startup to sell a B2B EdTech LMS and ERP?

Jit Chandra Entrepreneur, co-founder, an IIM-A Alumni, Ex-TATA, Ex-Wipro

Last updated on January 7th, 2021

What are the best strategies for startup to sell a B2B schools LMS and ERP?

Like,

1. Cold calling

2. Using Networking sites

3. Using people connections

4. Use of third parties for sale

5. What else or which one of above is best or worst?


Thanks and keep winning!

Paul Garcia marketing exec & business advisor

January 9th, 2021

None of those are strategies. They are all tactics.


This is where basic research is required. Start by making a list of each and every one of your assumptions about B2B EdTech LMS and ERP. Test each one of those assumptions individually to validate whether your assumption was correct or needs adjustment. This will teach you an immense amount about who your audience is, where they can be found, what they're willing to pay for and under what conditions, what you need to do to get their attention, what they care about, and so on.


Once you have validated your assumptions, you can begin building a marketing strategy. Once you have a validated marketing strategy, you can decide on which tactics to employ, partly because effectiveness will have been tested earlier in your research phase.


I highly recommend buying some marketing strategy books to examine what strategy really is and how tactics follow. Whether you follow a blue ocean strategy, red ocean strategy, inbound strategy, or any of the others, I recommend you wholly buy into that system/strategy and don't try to mix it with others (at least not at the start). Your research will hopefully lead you to discover which strategy is most likely to succeed in your market with your audience.


Good luck.

Jit Chandra Entrepreneur, co-founder, an IIM-A Alumni, Ex-TATA, Ex-Wipro

January 14th, 2021

Thanks @Paul for such a great information! I hope you would be able to suggest books on this.