Mobile Games · Gaming

What are the best ways to improve monetization within mobile games?

Ryan Weldon Founder/CEO at Breakable

January 10th, 2016

Looking to improve my gaming startups monetization, what are the best ways to do this within a mobile games? Curious to hear how others in the mobile gaming industry have improved their monetization. What must you do in order to ensure that your mobile game is purchased on the app store?


Faisal Memon iOS Department Technical Lead at Citrix ShareFile Quick Edit

January 10th, 2016

A whole industry has grown up to help answer that question.  As a starting point I recommend downloading the report:
http://www.visionmobile.com/product/enterprise-app-developer-atlas/

It has a section on app monetization.

For games, free to download plus an addictive or social or quest oriented format works well as you can monetise with in app purchase or subscription from repeat customers.

For paid downloads, a strong brand AAA title or cross-platform leverage using a brand or established game present elsewhere is a good approach.

To bridge the two extremes, a common technique is via a retro-games approach because capital requirements are low (due to simplistic graphics) and modelling old favorites is low-risk as that is based on tried-and-proved addictive game models (e.g. crossing the road games, pac man games, etc.)

There is more to discuss on it.  Look me up on linked in if you want to find out more or sound out any ideas.

Good luck!

Paul Okselenko gamedev generalist

January 11th, 2016

Faisal is right, it depend on what type of monetization you choose. If it's f2p game, then you should track a lot of events with analytics tools to see your users behavior as well as have community managers that would communicate with community directly. In this way you can learn more about your users, their feelings about the game and after you see the whole picture you can try different monetization methods inside your game. 

If you have paid app, it's better to think of marketing in advance, way before your game will be launched, that means attending in different gaming events, making contacts with media, having strong brand behind you (if you can have one), you need to talk a lot so people would know of your game in advance, as there will be no other way for them to learn about your game when it's launched. 

Joanan Hernandez CEO & Founder at Mollejuo

January 11th, 2016

It simply depends on the game.

There are some games that are prone to have a simpler monetization strategy than other. It will depend on the game theme, gameplay and level advancement.

Crosby roads and Monument Valley are both games. However both are different and both monetize different given their gameplay.

Cheers!