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Arnab Raychaudhuri

Founder & CEO, Apollo

We are trying to figure out our marketing budget (videos, PR, photos etc.) for our pre-sales campaign based on data and suggestions. Anyone have a guideline for ROI, such as for every $2k on marketing, expect $10k returns. Also, any suggestions on how much,and where to spend based on experience?

I realize that part of the ROI depends on the product and its demand.