Sales · Lead generation

What are the modern ways to getting traction from prospective clients?

SHARIQUE NISAR Consultant- Business Intelligence | Marketing Strategy | B2B Leads | Automation | Digital Innovation

August 29th, 2016

I have created a database of prospects who have used services in the past similar to what we offer. I understand the traditional ways of prospecting but in search of ideas which can give us maximum traction. All leads are qualified and don’t want to lose out on any single. What kind of response can I expect from 5K contacts? Thank in advance. 

Clint Butler Digital Marketing Strategist - SEO, Web Design, PPC Management, Conversion Optimization, and Social Media Management

August 29th, 2016

Really, it all depends solely on how the list was gathered in the first place.

If they are known buyers out of someone's funnel then the response rate is quite high assuming you have developed some sort of relationship with.

That rate lowers significantly if they come from "info" seeking landing pages or offered "freebies" in order to sign up.

If they are completely cold, i.e. you bought or scraped them, then you are looking in the single digits for response rates regardless of the medium you use to target them.

Michael Peterson Consultant at CenterPointe Solutions, INC

August 29th, 2016

It certainly is a time to do away with the old door to door approach.  To be able to glean through a list and find ones that at least know what it is you are selling and have actually bought in the past would be wonderful.  Now if we could find the ones that have a problem today.  I then could show up with the latest and best solution.

Robert CITP Executive Consultant, Bourbon, Wine and Spirits Expert and Business Development Entrepreneur

August 29th, 2016

Create a Facebook Audience with the e-mail list. You can automatically serve ads to that audience and create a similar audience to serve ads to in campaigns...both time limited and automated. Then dial in your value proposition and go. Robert R. Mohr CPA CGMA CITP 502-457-7757

Bill Lennan Red Rope Social - everyone is an influencer.

August 29th, 2016

what's your time frame for closing each one?

what are their pain points - even if they have the same title and work in the same industry, they will see the business differently. 

Do they already have existing solutions? how long until they want a replacement?

There's a lot more knowledge to gain than just a prospect list :-)

SHARIQUE NISAR Consultant- Business Intelligence | Marketing Strategy | B2B Leads | Automation | Digital Innovation

September 1st, 2016

Thanks for all reply-appreciated.

Let me elaborate.

The prospect list is created based on our internal strategy of generating qualified leads with 100% certainty that these people have bought similar services in the past. We know for a fact that these people may or may not be interested now or are working with some other service providers.

We want to reach out to each and every prospects so as to maximise our chances of engagement and closure. The traditional method of cold call/mail is all fine but I am looking at new ways so as to create an interest among them.