Content marketing · SEO

What are the most useful materials to improve your SEO knowledge?

Anonymous

November 6th, 2014

I'm digging deep on SEO and I would like to know what are the best resources aside from SEOMOZ to learn details on keyword research, discovering links, managing outreach, and tracking. Doesn't have to be blogs, videos are great too.

Michael Taus

November 6th, 2014

Check out SEMrush and Raven

Dana Todd Interim CMO at SRVR, LLC

November 7th, 2014

For reading material, I always recommend this book as a "primer": amazon.com/Truth-About-Search-Engine-Optimization/dp/0789738317 (Rebecca Lieb, "The Truth about Search Ending Optimization"). It's a slim but powerful volume that helps you get a good overall foundation. Then for updates, technology and more immersive research, go to Marketingland.com and Clickz.com. You can find a glossary and other helpful info at the trade organization for search, SEMPO.org.

"The Art of SEO" is coming out with a new edition soon. It's a much thicker, more technical book if you want to really go deep.

Katherine Chalmers B2B software marketing executive

November 7th, 2014

Neil Patel has a great SEO guide with a step by step action plan.  Also the ClickMinded SEO course on Udemy is excellent.