Learning Center View all courses >
For a great product growth hacking strategy, there are 2 main concepts you should master them.
Windows of Opportunity (WoO)
A time when your target end user, economic buyer, champion, or influencer will be particularly open to considering your offering, Examples:
• Holiday Season
• End of Fiscal Year or Beginning; Budgeting Cycle
• Life Transitions
• Change in Leadership
Within the WoO, a specific action you take to create an urgency/strong incentive for the target customer to act, Examples:
• Limited supply
• Time bounded
• Avoid disaster
In order to be effective driving these 2 concepts first you must have a perfect understanding how your customers acquire your product these are the Decision Making Unit (DMU) and Decision Making Process (DMP). PM me if you need more information on these topics.