I want to reach out to a group of investors who I have learned invest in companies like ours. I have scored a few email addresses, but will be reaching out cold. How can I stand out to the investors over email without sounding too aggressive or, on the other hand, too desperate?
Hi Reetika. Try to connect through LinkedIn. Or your alumni network.
If you have to cold email, just ask if they'd grab coffee. You want to get their advice and perhaps an introduction/sponsor to the larger group. (I'm assuming an angel group?) If you're clear that you're just testing the waters with an interesting venture, and that their worst case is the loss of 15-20 min + saying no to introducing you to other possible investors, the stakes are low enough that many angel investors will take you up on the free coffee.
Don't call. For one thing, if it's me, you'd just be talking to Google Voice -- I'd bet same for lots of people. More important, if you get through you're just a sales person putting them on the spot.
Email twice. If that doesn't work find another person to contact. There are lots.
PR video is best to stand out and inject trust to investors that transparency is key. Cold emails has 99.9% deletion rate and treated as SPAM and JUNK.
The TITLE of email should always have the RESEARCHED F.A.O. named or it will be cycled mail and deleted also.
I believe "openness and honesty" still remains key. Some enterpreneurs tend to overpromise what they can truly, and some literally sound like they are begging. A great idea needs to be communicated with confidence and clarity, and never complicate the system. Investors would rather bet their bottom dollar on ideas that have been simplified but also amazing. The age of tech shouldnt complicate lifestyle.
"Avoid looking like you're firing off a form e-mail to 500 VCs. That doesn't mean you have to write a super long screed from scratch every time... just include a sentence or two that indicates you actually know something about your audience." - one wide-guy said.
This should help: www.subtle.email
Telephone first. Then email those that ask for more information.
Trying very very hard to learn about them as much as you can. Sometimes you can find the right channel to start communicating to them with.