Profile picture of Eduardo Fonseca

Eduardo Fonseca

Cloud Architect, Senior .NET Software Engineer

When you are starting building your first company and digital presence
what do you recommend regarding content generation and social media strategy.

I have seen several discussions about what is best:
  • Create your own content vs hire a company to do it. Usually inclined to create your own content.

My concern is about the time consumption, since starting a business requires lots of time in many different areas:
  • Customer Research
  • Product/Services Development
  • Meetings & Networking
  • Digital Marketing

and so on.

How do a 2-3 person team successfully create high quality content if they all have a full time job.

I understand a marketing plan should be created one year in advance, but (correct me if I'm wrong),
the articles/post or any content shared should be created close to the date when it is going to be published,
since content created one year ago could be obsolete today