I recently dealt with this question when starting my company Freelance America
. Because it is entirely digital, I needed to engage a digital marketing strategy while also doing customer research, and product and services development. I am a solopreneur with the assistance of two freelancers that share my vision. It can be overwhelming, especially when I have another digital company
to manage as well as regular freelance writing clients.
Having said that here is my suggestion: Outsource it.
I'm not saying that to self-promote. I am saying that founder to founder... I am perfectly capable of writing all of the content for my company. I am an expert at that. However, I am also an expert at knowing when other people are good at something as well. I write some of my content -- but I also train other people to write the rest to my specifications. If I did not, I would not be able to launch a 2nd company while maintaining one and still
I firmly believe that knowing how to leverage your resources is a huge difference between being a worker and being an entrepreneur.
Establish your brand voice, then find the perfect freelancer or agency to help with your content strategy. (Here's a great video on branding
if you aren't familiar.) You can't and shouldn't try to do everything yourself.