As I’m sure many of you probably know, there is a huge viral sensation going around social media lately called the "ALS Ice Bucket Challenge." For those of you who aren't aware, the challenge comprises of dumping a bucket of ice-water on your head and nominating several others (usually three people) to do the same within 24 hours, or else they have to donate $100 to the ALS Foundation. The videos are all over Facebook and friends challenged are tagged. It has spread like wildfire - with celebrities from Reed Hastings to Justin Timberlake to Ethel Kennedy getting in on it and the ALS Foundation has raised $5.5 million since July 29th, compared to just $32,000 in the same time period last year, so it has clearly been very effective.
I see at least three major characteristics that have led to it’s success:
- Easily shareable content + requirement to challenge friends(you need to tag a bunch of friend)
- A 24 hour time limit
- Non-profit + charitable cause.I'm wondering what others believe have contributed to making it such an effective viral campaign and what other products can learn from it?