Product launch · Product management

What causes the “Product Death Cycle" ?

Ted Jaffe Product Manager at RingCentral

June 18th, 2015

This article by Andrew Chen, talks about the “Product Death Cycle,” a concept he took from a tweet by David Bland. I agree with the analysis of what causes a product to enter the cycle, but I’m curious what others think. Is this cycle a real concern for some companies? And if a product does enter into this cycle, what, if anything, can help it break out?

Patrina Mack Experts in global commercialization

June 18th, 2015

It's a very well written article and thanks for sharing.   We guide our B2B clients to make sure senior management is meeting with their peers at strategic accounts and asking them what are they trying to do with their business 3-5 years to ensure that the product portfolio investment is going towards the enhancements that will drive growth and loyalty rather than incremental improvements that make an end-user's interaction with the product slightly easier.

Tico Ballagas

June 18th, 2015

I think the key pitfall in the product death cycle is to 'Ask customers what feature is missing' and expect them to know the answer.  This isn't the type of question that customers are good at answering.  I think this article by Jake Wobbrock gives good advice on what you should be doing instead: