Customer development · Product Market Fit

What channels could I use to reach restaurant/bar owners in SF to schedule user research interviews?

Nishant Aggarwal Product Management, Business Development, Strategy

August 26th, 2015

Specific facebook groups  or other restaurant communities for example?
Any best practices, learnings from someone who has done similar work. Please share your views, any useful resources.

Ryan Nobrega Product, Technology, Operations

August 26th, 2015

Have a decent amount of experience building relationships with this demo. I've found face to face, if possible, brings the best results. Decision makers are often hard to get ahold of and, unless you are face to face when you finally connect, you are not likely to have their full attention / interest.

Online, most of the big venues have a facebook profile and someone on staff who manages social media... engaging that way, with a personal approach (vs blasting a form email) would be the next option. For restaurants, you may have to fall back to a website + email.

In both cases, focus on what's in it for them to hold their attention.

Alasdair Clements Co-Founder, GoCAR GPS-Guided Tours

August 27th, 2015

Golden Gate Restaurant Association