No offense, to Jonathan, but I could not disagree more. To say "this is how I feel about most salespeople" is an indicator that you don't really understand this question, or this world. You're reflecting your personal experience, and that's not how you plan in sales management. To say that because you're getting occasional complaints, this means that they or the manager doesn't understand the customer journey doesn't really make sense, because you haven't done enough investigation. It could be true, but to say for a fact that it is doesn't really work, I don't think.
As far as the original question, it depends on how many complaints you're getting.
If your reps are getting 1 out of 100 complaining, that's just statistical average. Cold calls are going to get complaints.
A complaint is always an opportunity. I take the "help me learn" tack. "Ms. Prospect, I'm the manager, and I received your email/message about our reps being too aggressive. I totally understand and want to understand better how to help my team reach out. Could we schedule a quick call where I can learn more about your process? We offer killer value, but definitely don't want to irritate anyone, and I'm hoping you can help me improve".
Complaints about high prices are an indicator that you're pricing correctly. Complaints about aggressive sales people (a few complaints, comparatively) are a sign that they are probably doing their job.
This assumes, of course, that you're training your team correctly, and they are not actually being obnoxious...lol. People are going to complain when you interrupt them, that's just human nature.
I'd robustly reassess my process, and make sure I'm offering value all the way up and down my contact chain, that all my content is high value, and that every time my reps are touching a prospect, it's not a banal contact. Training, Training, Training. What is your sales training process? Do you record and grade calls and emails, going over them with your team periodically?
Closing Adding Value.
I'd love to track with you on this. I love sales process talk!