We are trying something new here rather than to attempt the close on first or 2nd touch. We are a service-base startup company.
The Experience for the prospect
Day 1 - Call introduce company and solution and ONLY ask for email to send company product information to decision maker.
Day 2 - Call to followup and to confirm email was received. If received, schedule appointment within 2 days to talk about company product. If not, resend email. If not interested, put in email database for monthly drip campaigns.
Day 4 - If appointment made, company plan of action, create custom proposal send. If following up on email, ask for appointment, if not interested, put in email database for monthly drip campaigns.
Day 5 - Followup on proposal sent and ask for business (close)
Call Center Roles: 3 Roles
We have a room of 6 people and 2 are assigned to 1 of 3 roles.
Email Miners - Day 1 Gathering Emails from business
Followup Callers - Day 2 Setting up Appointments for TO/Closers, Sending Emails
TO/Closers - Appointment calls and closes deals
We contact about 300-500 businesses a day through our predictive dialer system. We are seeing success and getting 2-3 very interested leads per day. We are at a 75% conversion of the leads.
Interested in hearing what others have in place to see what works for you.
so you are employing 6 people plus costs of office, phone calls and running a dialer system. And each day (if my maths is right) you convert approximately 2 leads into final paying customers. is that correct?
How much gross profit does each paying customer generate. Do 2 of them each day pay for all the staff/office, etc and leave a healthy profit? If so then what is the question - you have a successful business.
@steveprocter - I am curious to see what other processes have positive results. Yes our system is working.
Kellen; what is your ideal customer profile/persona? what is the LTV of a "typical" sale? there is nothing wrong with a conversion rate of 75% from lead to closed sale. A conversion of 0.4-1.0% of contacts to leads seems pretty light, but i don't know what you are selling or to whom.