Customer Acquisition · Sales

What do you find as the most successful process for customer acquisition?

Kellen Tallada Street Smart, Motivated, Golfer, Dad, Husband

April 3rd, 2017

We are trying something new here rather than to attempt the close on first or 2nd touch. We are a service-base startup company.


The Experience for the prospect

Day 1 - Call introduce company and solution and ONLY ask for email to send company product information to decision maker.

Day 2 - Call to followup and to confirm email was received. If received, schedule appointment within 2 days to talk about company product. If not, resend email. If not interested, put in email database for monthly drip campaigns.

Day 4 - If appointment made, company plan of action, create custom proposal send. If following up on email, ask for appointment, if not interested, put in email database for monthly drip campaigns.

Day 5 - Followup on proposal sent and ask for business (close)


Call Center Roles: 3 Roles

We have a room of 6 people and 2 are assigned to 1 of 3 roles.

Email Miners - Day 1 Gathering Emails from business

Followup Callers - Day 2 Setting up Appointments for TO/Closers, Sending Emails

TO/Closers - Appointment calls and closes deals


We contact about 300-500 businesses a day through our predictive dialer system. We are seeing success and getting 2-3 very interested leads per day. We are at a 75% conversion of the leads.


Interested in hearing what others have in place to see what works for you.

Steve Procter Tech entrepreneur seeks cybersecurity startup team

April 3rd, 2017

so you are employing 6 people plus costs of office, phone calls and running a dialer system. And each day (if my maths is right) you convert approximately 2 leads into final paying customers. is that correct?


How much gross profit does each paying customer generate. Do 2 of them each day pay for all the staff/office, etc and leave a healthy profit? If so then what is the question - you have a successful business.

Kellen Tallada Street Smart, Motivated, Golfer, Dad, Husband

April 3rd, 2017

@steveprocter - I am curious to see what other processes have positive results. Yes our system is working.

Rob G

April 3rd, 2017

Kellen; what is your ideal customer profile/persona? what is the LTV of a "typical" sale? there is nothing wrong with a conversion rate of 75% from lead to closed sale. A conversion of 0.4-1.0% of contacts to leads seems pretty light, but i don't know what you are selling or to whom.